How Drivers Are Finally Outfoxing Uber

When Ibraheem Ibraheem signed up to drive for Uber in 2014, it was as a side gig while he earned a computer science degree at New York City’s Brooklyn College. He never thought of himself as the kind of guy who, 18 months in, would be sitting across the room from Uber management, angrily telling them they were in “a race to the bottom to see who’s going to bleed out financially first.” It was June 2016, and six months earlier, the 33-year-old’s relatively easy side hustle had turned into something significantly more demanding when Uber cut fares in New York City by 15 percent. Frustrated drivers had protested outside of Uber’s offices and called for a strike on Super Bowl Sunday — but nothing had changed.

 

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